Metaverse, Top or Flop?
Metaverse has been the buzzword lately, but we don’t feel concerned, don’t really know what it means, or how to get involved. With constant exposure to euphoric theories, what is the current situation? Are internet users navigating the metaverse? Are brands investing in it? Let’s take stock of these virtual worlds. | A brief overview…Read More
Metaverse and Discovery Commerce, a new form of engagement
Since the creation of e-commerce, which allows us to shop online, there has always been a gap with traditional brick-and-mortar stores. The Metaverse is precisely the point where these two solutions converge to create a new experience for consumers. One allows us to shop quickly, without queues and with access to huge shopping catalogs. But…Read More
Moderation in the metaverse: what are the new challenges?
On October 28, at the Facebook Connect 2021 annual gathering around virtual reality, Mark Zuckerberg announced the name change of the “Facebook” group to “Meta”. This change in name is justified by the desire to give a strategic shift to the group, which is now turning towards the metaverse (a contraction of “meta”, which refers…Read More