Social commerce: a new era of online shopping

Social commerce is a form of e-commerce that uses social media platforms to promote and sell products and services. This approach integrates social and interactive features such as customer reviews, recommendations, shares, and comments to facilitate and enhance the online shopping experience. Social commerce distinguishes itself from traditional e-commerce by leveraging social interactions to drive…

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TIKTOK: The New Reputation Manager!

In the dynamic universe of social media, TikTok has quickly emerged as an essential platform for building one’s online presence. With its unique algorithm and engaging features, this application provides an exceptional opportunity to gain recognition and establish a strong online presence. Let’s explore how to maximize your visibility on TikTok! | TIKTOK: The El…

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UGC: These Friends Who Mean Well !

If you’ve ever wondered what a cinema brand could bring to your customer relationship, this article is for you! UGC, aside from being a place to watch the latest film by Toledano and Nakache, is one of the tools that will best serve your brand image. Behind these three letters, we find the words User…

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The trends not to miss !

The world of digital marketing is in constant evolution, and to remain competitive, it is essential to closely monitor emerging trends. As we approach the end of 2023 and look ahead to 2024, several innovations are redefining the landscape of digital marketing. Let’s take a look! | Artificial Intelligence in Marketing Artificial intelligence (AI) is…

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My advisor is a robot !

Whether to streamline interactions or relieve your teams of tedious tasks, chatbots have become essential in customer relations. Fueled by artificial intelligence, they go by names like Ouibot (SNCF), Lara (Meetic), or Lucy (La Banque Postale). These conversational agents respond to your clients and address their simplest issues through messages, on social networks, or sometimes…

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Survival Guide in the Digital Environment

Social networks are an integral part of our daily lives, and like any digital tool, the numerous advantages they offer come with a certain number of risks. You can find, in one of our recent articles, ways to combat cyberbullying. Regarding the risks of addiction and confinement, we recommend the excellent documentary “The Social Dilemma,”…

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AI in Social Media: A Digital Revolution

Artificial Intelligence (AI) has made its way into the media and social networks! In the digital age, media and platforms are increasingly reliant on AI to provide more personalized content, enhance user engagement, and even detect fake news. Let’s take a closer look at this newcomer in our lives! | Artificial Intelligence: Going Back to…

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Cyberbullying: How to Deal With It?

In France, insults, mockery, racist, sexist, or homophobic hate messages have been or are a daily reality for four out of ten internet users. Among 18-25 year-olds, this number even reaches 60%. School bullying no longer stops at the school gates but invades the privacy of their own rooms. Finding a solution or imagining it…

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GP Explorer 2: Brands, Ready, Set, Go!

You’ve probably heard about it! On Saturday, September 9th, the GP Explorer took place, the second edition of a Formula 4 race initiated by the number one content creator in France, Squeezie. Each edition has proven to be a record-breaking event: On Twitch, where the audience reached a peak of 1.3 million people simultaneously watching…

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5 Tips for a great Back-to-School Social Media Season!

Ah, back-to-school season… It’s always difficult to say goodbye to the sound of the waves and endless naps to hop on the subway. September isn’t just about gray skies and feeling down; it’s also synonymous with getting back in action, and we all know that a successful return requires preparation! So, here are our five…

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Social Media, the new essential for customer experience

In France, 76% of the population is active on social media, and on average, the 4.66 billion internet users worldwide spend 2 hours and 34 minutes behind their screens every day. Such figures leave no room for doubt: your company must be present on these platforms. That’s why we offer you a quick overview of…

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AI at the Service of Online Security: Going Beyond Trends

With the recent explosion of AI such as Chat GPT, Dall-e, or Midjourney, it was time to talk about them! Let’s start by quickly reviewing the clichés that have been invading our LinkedIn feeds for several months now. Yes, text prediction models, image generation, and even voice generation are impressive and sometimes even frightening. Certainly,…

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Influence Marketing: Best Practices to Leverage It

Influence marketing, far from being a passing trend, is experiencing unprecedented growth. According to figures provided by Influencia, the market has seen a staggering 355% growth over a five-year period. The projections for 2023 are equally impressive, with experts estimating that spending in this field will reach a colossal sum of $32.5 billion. Influence marketing…

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Twitter 2023: New Features for a New Experience

As a user or social media expert, it is essential to stay updated on the latest trends and new features emerging on different platforms. Today, we’re sharing a recap of the latest Twitter innovations. Since the beginning of 2023, the platform has continued to evolve and make improvements to offer an increasingly rich and dynamic…

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How to effectively manage your company’s online reputation?

Online reputation has become a key element in the communication strategy of companies. Customers search for information about your company before making a decision, so it is essential that you effectively manage your e-reputation. Follow these steps to effectively manage your brand image. | Monitor your online reputation The first step to effectively managing your…

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Can education, prevention, and moderation go hand in hand?

Modération de contenus

Netino by Webhelp is recognized for its expertise in content moderation, but we want to go further! Moderation has become necessary to protect every internet user. But why are we in danger from other users’ content? Can we prevent rather than cure? This week we asked Cédric, our Head of Content Management & Moderation, a…

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Outsource your social media management

Social networks have become essential platforms for companies looking to develop their online presence. However, social media management can be a time-consuming and complex task, requiring specialized expertise to maximize impact and effectiveness. That’s why many companies choose to outsource their social media presence to external providers. What are the advantages and disadvantages? Let’s get…

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Instagram: Why your brand absolutely needs to be there

Instagram has become one of the most popular social media platforms in the world. With over 1 billion active users each month, it has become an essential communication channel for businesses wanting to connect with their target audience. If your business is not yet present on Instagram, it’s time to reconsider your marketing strategy. |…

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Kick: Real competitor or just a Twitch copy?

Kick is a new streaming platform that hopes to compete with Twitch. What can we expect from it? Is it worth abandoning the purple logo for Kick? Will our favorite streamers make the switch? | Kick vs Twitch: No difference? You may have heard about it if you’re a regular, Twitch has decided to ban…

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Metaverse, Top or Flop?  

Metaverse has been the buzzword lately, but we don’t feel concerned, don’t really know what it means, or how to get involved. With constant exposure to euphoric theories, what is the current situation? Are internet users navigating the metaverse? Are brands investing in it? Let’s take stock of these virtual worlds. | A brief overview…

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Engagement Rate: Best Practices to Beat Records

Engaging your community on social media is an excellent way to improve your visibility and build relationships with your customers. It is important to know how to effectively engage your community to achieve the best results. Ready to explode your engagement rate? | Define a communication strategy A communication strategy is a plan that outlines…

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Micro and macro influencers: who to choose to boost your brand on social media?

Influencers on social media have become an increasingly popular tool for companies looking to promote their products or services. There are several types of influencers, including micro-influencers and macro-influencers. Each has its advantages and disadvantages, and it is important to understand the differences between them to choose the one that best suits your marketing strategy.…

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5 KPIs to monitor to analyze your community

Social networks like Instagram and LinkedIn have become essential tools for companies looking to develop their online presence and communicate with their community. To effectively manage a community on social networks, it is important to monitor and analyze different key performance indicators (KPIs). Here are five important KPIs to monitor to manage a community on…

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3 resolutions to adopt for your e-reputation 

Bonne année 2022

Goodbye 2021, hello 2022! Starting a new year is always the best time to take stock, set goals, and improve or launch projects. Approach your e-reputation as a whole, starting from your target audience, through community management, to long-term strategy planning. That’s why at Netino by Webhelp, we’re ready to support you and advise you…

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Resolutions 2023 to succeed with digital marketing

Adopting new resolutions can be an excellent way to start the year by setting goals and planning their achievements. At Netino by Webhelp, we are ready to advise and support you on all your social media goals, but we also give you the keys to managing your social networks well. Ready for 2023? | Start…

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Instagram, a mixed 2022 review 

Instagram has made headlines this year, but maybe not always for the better. Is its strategy working? Who is this network for today? What new features were introduced in 2022? Netino by Webhelp has prepared the Instagram 2022 review for you.  | Jealousy that drives growth  No one will argue, except perhaps Meta, but Instagram…

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Twitch, a great year in 2022

Twitch 2022

It’s impossible that you haven’t heard of Twitch, especially after the year that just passed. Events, French records, a new management portal for content creators. Netino by Webhelp summarizes for you the things to remember for Twitch in 2022. | Events, again and again It seems like everything happened on Twitch this year! Streamers have…

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Data Annotation, some explanations

Data annotation

You may have heard of data annotation, but do you know what it is? Netino by Webhelp is here to explain it to you! | AI and Data Annotation Data annotation is the process of labeling available data in various formats such as text, video, or images. Labeling refers to classifying, categorizing, organizing, and ordering…

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Influencers and content creators: a real difference?

influenceurs et créateurs de contenu

A content creator influences and an influencer creates content. But then, why do some insist on differentiating them? Ethics, clichés, preferred social network, relationship with their community. Is there really a difference between influencers and being a content creator? | It’s the intention that counts One of the main differences between influencers and content creators…

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Influencers: the Impact of Every Word

Impact des influenceurs

Whether we like it or not, influencers are part of our daily lives. We find them on any social network: Instagram, Tiktok, Youtube, Twitch, etc. With such an online presence and engaged communities who hang on their every word, each of them is important. Influencers’ actions and words have a direct impact on their audience…

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