Engagement Rate: Best Practices to Beat Records

Engaging your community on social media is an excellent way to improve your visibility and build relationships with your customers. It is important to know how to effectively engage your community to achieve the best results. Ready to explode your engagement rate?

| Define a communication strategy

A communication strategy is a plan that outlines how an organization presents itself and communicates with its audience. It includes how and when communication will take place, what content will be distributed, and which audiences it will target. An effective communication strategy can help organizations achieve their goals and build a positive image for their products, services, or brands. Establish a clear plan for your social media presence. Determine which platforms are best suited for your target audience and objective. Then, set clear objectives, touchpoints, and publishing schedules.

| Create quality content

Share news and information about your industry, relevant content for your audience, tips and tricks, etc. Make sure the content is tailored to each platform and your target audience. Here are 5 examples of posts to share with your subscribers to increase your engagement rate:

• Photos or videos showcasing your company’s products or services.
• Informative articles or relevant tips for your target audience.
• Special offers or promotions to encourage customers to buy.
• Information about events or activities related to your company.
• Encouragement and support for local communities and society.

| Interact with your community

Respond to comments and messages, ask questions, encourage discussions, etc. Listen to your customers and share their feedback if you can. You can also organize contests and events to encourage interaction and stimulate participation. Finally, try to be authentic and engaging in your communication and make sure you create a positive and inclusive community.

FAQs and surveys are simple ways to quickly and regularly exchange with your subscribers while getting their opinions.

| Use management tools

Social media management tools can help you plan posts, monitor conversations, and measure the performance of your online presence. Today, there are endless lists of tools that can help you create, plan, manage, and track your content. Good management will allow you to target the posts that work best in order to adapt your strategy and explode your engagement rate.

Here are a few examples:

• Hootsuite,
• Buffer,
• Sprout Social,
• AgoraPulse,
• Canva,
• Swello.