News
GP Explorer 2: Brands, Ready, Set, Go!
You’ve probably heard about it! On Saturday, September 9th, the GP Explorer took place, the second edition of a Formula 4 race initiated by the number one content creator in France, Squeezie. Each edition has proven to be a record-breaking event: On Twitch, where the audience reached a peak of 1.3 million people simultaneously watching…
Read More5 Tips for a great Back-to-School Social Media Season!
Ah, back-to-school season… It’s always difficult to say goodbye to the sound of the waves and endless naps to hop on the subway. September isn’t just about gray skies and feeling down; it’s also synonymous with getting back in action, and we all know that a successful return requires preparation! So, here are our five…
Read MoreSocial Media, the new essential for customer experience
In France, 76% of the population is active on social media, and on average, the 4.66 billion internet users worldwide spend 2 hours and 34 minutes behind their screens every day. Such figures leave no room for doubt: your company must be present on these platforms. That’s why we offer you a quick overview of…
Read MoreAI at the Service of Online Security: Going Beyond Trends
With the recent explosion of AI such as Chat GPT, Dall-e, or Midjourney, it was time to talk about them! Let’s start by quickly reviewing the clichés that have been invading our LinkedIn feeds for several months now. Yes, text prediction models, image generation, and even voice generation are impressive and sometimes even frightening. Certainly,…
Read MoreInfluence Marketing: Best Practices to Leverage It
Influence marketing, far from being a passing trend, is experiencing unprecedented growth. According to figures provided by Influencia, the market has seen a staggering 355% growth over a five-year period. The projections for 2023 are equally impressive, with experts estimating that spending in this field will reach a colossal sum of $32.5 billion. Influence marketing…
Read MoreTwitter 2023: New Features for a New Experience
As a user or social media expert, it is essential to stay updated on the latest trends and new features emerging on different platforms. Today, we’re sharing a recap of the latest Twitter innovations. Since the beginning of 2023, the platform has continued to evolve and make improvements to offer an increasingly rich and dynamic…
Read MoreHow to effectively manage your company’s online reputation?
Online reputation has become a key element in the communication strategy of companies. Customers search for information about your company before making a decision, so it is essential that you effectively manage your e-reputation. Follow these steps to effectively manage your brand image. | Monitor your online reputation The first step to effectively managing your…
Read MoreCan education, prevention, and moderation go hand in hand?
Netino by Webhelp is recognized for its expertise in content moderation, but we want to go further! Moderation has become necessary to protect every internet user. But why are we in danger from other users’ content? Can we prevent rather than cure? This week we asked Cédric, our Head of Content Management & Moderation, a…
Read MoreOutsource your social media management
Social networks have become essential platforms for companies looking to develop their online presence. However, social media management can be a time-consuming and complex task, requiring specialized expertise to maximize impact and effectiveness. That’s why many companies choose to outsource their social media presence to external providers. What are the advantages and disadvantages? Let’s get…
Read MoreInstagram: Why your brand absolutely needs to be there
Instagram has become one of the most popular social media platforms in the world. With over 1 billion active users each month, it has become an essential communication channel for businesses wanting to connect with their target audience. If your business is not yet present on Instagram, it’s time to reconsider your marketing strategy. |…
Read MoreKick: Real competitor or just a Twitch copy?
Kick is a new streaming platform that hopes to compete with Twitch. What can we expect from it? Is it worth abandoning the purple logo for Kick? Will our favorite streamers make the switch? | Kick vs Twitch: No difference? You may have heard about it if you’re a regular, Twitch has decided to ban…
Read MoreMetaverse, Top or Flop?
Metaverse has been the buzzword lately, but we don’t feel concerned, don’t really know what it means, or how to get involved. With constant exposure to euphoric theories, what is the current situation? Are internet users navigating the metaverse? Are brands investing in it? Let’s take stock of these virtual worlds. | A brief overview…
Read MoreEngagement Rate: Best Practices to Beat Records
Engaging your community on social media is an excellent way to improve your visibility and build relationships with your customers. It is important to know how to effectively engage your community to achieve the best results. Ready to explode your engagement rate? | Define a communication strategy A communication strategy is a plan that outlines…
Read MoreMicro and macro influencers: who to choose to boost your brand on social media?
Influencers on social media have become an increasingly popular tool for companies looking to promote their products or services. There are several types of influencers, including micro-influencers and macro-influencers. Each has its advantages and disadvantages, and it is important to understand the differences between them to choose the one that best suits your marketing strategy.…
Read More5 KPIs to monitor to analyze your community
Social networks like Instagram and LinkedIn have become essential tools for companies looking to develop their online presence and communicate with their community. To effectively manage a community on social networks, it is important to monitor and analyze different key performance indicators (KPIs). Here are five important KPIs to monitor to manage a community on…
Read More3 resolutions to adopt for your e-reputation
Goodbye 2021, hello 2022! Starting a new year is always the best time to take stock, set goals, and improve or launch projects. Approach your e-reputation as a whole, starting from your target audience, through community management, to long-term strategy planning. That’s why at Netino by Webhelp, we’re ready to support you and advise you…
Read MoreResolutions 2023 to succeed with digital marketing
Adopting new resolutions can be an excellent way to start the year by setting goals and planning their achievements. At Netino by Webhelp, we are ready to advise and support you on all your social media goals, but we also give you the keys to managing your social networks well. Ready for 2023? | Start…
Read MoreInstagram, a mixed 2022 review
Instagram has made headlines this year, but maybe not always for the better. Is its strategy working? Who is this network for today? What new features were introduced in 2022? Netino by Webhelp has prepared the Instagram 2022 review for you. | Jealousy that drives growth No one will argue, except perhaps Meta, but Instagram…
Read MoreTwitch, a great year in 2022
It’s impossible that you haven’t heard of Twitch, especially after the year that just passed. Events, French records, a new management portal for content creators. Netino by Webhelp summarizes for you the things to remember for Twitch in 2022. | Events, again and again It seems like everything happened on Twitch this year! Streamers have…
Read MoreData Annotation, some explanations
You may have heard of data annotation, but do you know what it is? Netino by Webhelp is here to explain it to you! | AI and Data Annotation Data annotation is the process of labeling available data in various formats such as text, video, or images. Labeling refers to classifying, categorizing, organizing, and ordering…
Read MoreInfluencers and content creators: a real difference?
A content creator influences and an influencer creates content. But then, why do some insist on differentiating them? Ethics, clichés, preferred social network, relationship with their community. Is there really a difference between influencers and being a content creator? | It’s the intention that counts One of the main differences between influencers and content creators…
Read MoreInfluencers: the Impact of Every Word
Whether we like it or not, influencers are part of our daily lives. We find them on any social network: Instagram, Tiktok, Youtube, Twitch, etc. With such an online presence and engaged communities who hang on their every word, each of them is important. Influencers’ actions and words have a direct impact on their audience…
Read MoreInfluence Marketing: The Lever Not to Ignore
Undeniably, influence marketing has become a must-have when it comes to communication strategy. But beyond product placements, what do you know? | Why Invest in Influence Marketing? You have plenty of options to showcase your company/brand through “traditional” advertising, so why bother with a new lever? Simply because the more human you integrate, the better…
Read MoreHybrid moderation or 100% artificial intelligence?
If you are looking for a moderation solution to protect your communication and exchange spaces, you have probably come across proposals for 100% artificial intelligence moderation or hybrid moderation. Let’s quickly look at the advantages of each method! | Automatic moderation We are hearing more and more about artificial intelligence and its usefulness in many…
Read MoreModeration, a key factor for a good customer experience
Moderation, censorship or a necessity for the digital customer experience? In a world where the number of social conversations around brands is increasing, it is difficult to have an eye everywhere, all the time, and to be reactive when it comes to controlling hundreds or even thousands of content pieces. Facing fake news, false reviews,…
Read MoreModerators, also known as “web cleaners”
The development of the web and the increasing number of internet users has inevitably led to the publication of billions of contents such as reviews, comments, photos, and videos. Among them: fake news, trolls, sexual assaults, insults, threats, physical violence… So many contents that moderators analyze and remove every day, for our own good. But…
Read MoreTiktok for your business? Yes, please!
Yes, yet another article about Tiktok… But how can we not talk about it? Whether you want to ride the trends, adapt to a new audience, or refresh a brand image, it’s THE social network where everyone still has a chance. We all know that standing out on the internet is becoming increasingly difficult: thank…
Read MoreSocial Media Manager or Community Manager?
Among all the new professions that the web has helped create, I have chosen to talk to you about the difference between a Community Manager and a Social Media Manager. Why? Whether you are looking for the right person to manage your company’s image on the web or you are a marketing enthusiast looking for…
Read MoreTikTok: An Eldorado for influencers but not only…
TikTok is a short-form music video-sharing app. Launched in September 2016 in China by ByteDance, the company acquired Musica.ly (a competing platform) for nearly a billion dollars in 2017 and thus gained all of its members. It is the social network that has seen the strongest growth, in all countries combined. At the beginning of…
Read MoreThe guide to succeed in B2C on Twitter
If you have a B2C activity, you need to activate your network to make your service or product known and succeed in having the right person see your offer at the right place and time. Twitter, although less popular than Facebook and less trendy than Instagram, is a key social platform for brands looking to…
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