Community Engagement

Engaging your community on social media is an excellent way to improve your visibility and build relationships with your customers. It is important to know how to effectively engage your community to achieve the best results. Ready to explode your engagement rate? | Define a communication strategy A communication strategy is a plan that outlines…

Yes, yet another article about Tiktok… But how can we not talk about it? Whether you want to ride the trends, adapt to a new audience, or refresh a brand image, it’s THE social network where everyone still has a chance. We all know that standing out on the internet is becoming increasingly difficult: thank…

Among all the new professions that the web has helped create, I have chosen to talk to you about the difference between a Community Manager and a Social Media Manager. Why? Whether you are looking for the right person to manage your company’s image on the web or you are a marketing enthusiast looking for…

If you have a B2C activity, you need to activate your network to make your service or product known and succeed in having the right person see your offer at the right place and time. Twitter, although less popular than Facebook and less trendy than Instagram, is a key social platform for brands looking to…

| How do brands use social media to increase their visibility? The concept of social media, which was still unknown a few years ago, has undergone significant evolution and is now considered an essential communication tool. They now allow brands to supplement their marketing strategies. Businesses can therefore take advantage of social media to develop…

Brands and businesses have understood the importance of investing in and asserting their presence on social media platforms for several years, and this trend has been reinforced by the global COVID-19 health crisis. Consumers spend an average of 2 hours and 25 minutes per day on social networks, and brands and businesses are redoubling their…

Facebook still dominates the world of social media with 2.85 billion monthly active users worldwide. While those under 24 are increasingly turning away from the social network, there are still 40 million users in France. Despite Facebook’s current reputation crisis following whistleblower Frances Haugen’s revelations, the social network remains an essential element for visibility on…

Gathering more than 10 million euros in 3 days for a charity association? Nothing is impossible for our favorite streamers, as they accomplished this feat during the ZEvent for Action against Hunger last weekend (Congratulations to them!!). These streamers are real stars on the web, and they can once again count on their highly engaged…

In the era of “all-digital” where companies are forced to digitize by competition and more recently by the pandemic, the role of the Community Manager is heightened. To stand out as a brand on social networks where the offer is increasing, many factors need to be taken into account. One of the most important is…

Twitch, the platform known for its video game streaming, is gradually establishing itself in the marketing strategy of all kinds of companies. EDF, Samsung, Burberry, but also PSG and France Télévisions are among the pioneers of a new type of communication. And for good reason, Twitch allows access to the famous 13-34 year old target…

Between lockdown and curfew, the pandemic has disrupted our daily lives. In France, the government prioritizes teleworking and the closure of companies whose activity is considered non-essential to limit the spread of the virus. With limited social interactions, the need for contact between humans and the measures taken accentuate the digitization of our behaviors. We…