News
Latest trends, best practices, and innovations in digital customer experience.
Moderation under Pressure
The rules are tightening for social media giants. Meta, Snapchat, TikTok, Twitch, YouTube, and X have been summoned by the French government at the beginning of June for a strategic meeting. Led by Aurore Bergé – Minister Delegate for Gender Equality and the Fight against Discrimination – and in the…
Makeup: A Political Tool Not to Be Overlooked
New York, 1912: suffragettes march for the right to vote, their lips painted bright red. At the time, wearing lipstick was an act of defiance, almost scandalous. Makeup was a political tool. And today? It still is. But the rules have changed. It’s no longer brands that define the meaning…
Why Are Companies Calling for a Pause on the AI Act?
Carrefour, BNP Paribas, Airbus, TotalEnergies, and even Mistral AI were initially supportive of the EU’s ambitious AI Act. But now, 45 major companies are asking the European Commission to slow down. In an open letter sent on July 3rd, they requested a two-year moratorium. The goal? To avoid an implementation…
Live Shopping: A New Pillar of E-Commerce?
Have you always dreamed of owning a 1999 First Edition Charizard? Live shopping is now where you need to be. This direct selling format is booming, especially on Whatnot, the global leader in the sector, where one seller sold nearly 59000 euros worth of Pokémon cards in a single live…
Nostalgia Marketing: What if your customers were nostalgic for a past they never lived?
Do you ever pull out an old camera to capture the moment with a bit of grain? Not for the quality, nor for the speed. But to relive an experience from another time. In a world where everything moves fast, sometimes too fast, one trend keeps coming back again and…
SEO: let’s get back to the basics
SEO (Search Engine Optimization) is a set of techniques aimed at improving the visibility and ranking of a website in search engine results. Mastering SEO is essential for attracting organic traffic, increasing brand awareness, and generating leads. Here is a practical guide to learning SEO techniques, with concrete examples and…
From emotion to commitment: The role of storytelling in marketing
In a world where consumers are constantly bombarded with advertisements and marketing messages, standing out has become a real challenge for brands. One particularly effective strategy for capturing attention and engaging audiences is storytelling. This technique, which involves telling captivating stories, allows for the creation of deep emotional connections with…
Social commerce: a new era of online shopping
Social commerce is a form of e-commerce that uses social media platforms to promote and sell products and services. This approach integrates social and interactive features such as customer reviews, recommendations, shares, and comments to facilitate and enhance the online shopping experience. Social commerce distinguishes itself from traditional e-commerce by…
TIKTOK: The New Reputation Manager!
In the dynamic universe of social media, TikTok has quickly emerged as an essential platform for building one’s online presence. With its unique algorithm and engaging features, this application provides an exceptional opportunity to gain recognition and establish a strong online presence. Let’s explore how to maximize your visibility on…