Micro and macro influencers: who to choose to boost your brand on social media?

Influencers on social media have become an increasingly popular tool for companies looking to promote their products or services. There are several types of influencers, including micro-influencers and macro-influencers. Each has its advantages and disadvantages, and it is important to understand the differences between them to choose the one that best suits your marketing strategy.…

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Influencers and content creators: a real difference?

influenceurs et créateurs de contenu

A content creator influences and an influencer creates content. But then, why do some insist on differentiating them? Ethics, clichés, preferred social network, relationship with their community. Is there really a difference between influencers and being a content creator? | It’s the intention that counts One of the main differences between influencers and content creators…

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Influencers: the Impact of Every Word

Impact des influenceurs

Whether we like it or not, influencers are part of our daily lives. We find them on any social network: Instagram, Tiktok, Youtube, Twitch, etc. With such an online presence and engaged communities who hang on their every word, each of them is important. Influencers’ actions and words have a direct impact on their audience…

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Influence Marketing: The Lever Not to Ignore

Mix d’influenceurs

Undeniably, influence marketing has become a must-have when it comes to communication strategy. But beyond product placements, what do you know? | Why Invest in Influence Marketing? You have plenty of options to showcase your company/brand through “traditional” advertising, so why bother with a new lever? Simply because the more human you integrate, the better…

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Weibo, the game changer of influence

Logo de weibo

In 2020, the Chinese social network Weibo surpassed Twitter, reaching 516 million users. Today with 550 million users, which is 230 million more than its American equivalent, the network ranks 12th in the world’s most used social networks. At its launch in 2009, posts were limited to 140 characters and did not include any images…

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Influence Marketing for B2B or B2C?

With the development of social networks, the growth of influencers has given rise to influence marketing. In this article, we will discuss this strategy from the perspective of B2B (business-to-business) and B2C (business-to-consumer) activities. • Influence marketing, is it “stonks”? First of all, it should be known that influence marketing is now used by 93%…

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They are anonymous and influencers: who are Vtubers?

The world of influence on the Internet is a constantly evolving field that continues to innovate. For several years now, a phenomenon has emerged and is gaining more and more space on YouTube and Twitch, among others: Vtubers. • What are Vtubers? First, it is important to know that AI fans are not a new…

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Should we continue to invest in influencers?

Over the years, influencer marketing has become an increasingly important part of brand communication, to the point of becoming an essential lever on social networks. However, fraud, scams, scandals, and other mishaps have tarnished the image of influencers, from the most famous to ambitious dreamers. The trust of companies and the general public in this…

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Influence marketing: Another way to communicate on social media


At the end of 2020, the partnership between TikTok star Charli D’Amelio and multinational cosmetic and hygiene company Procter & Gamble turned out to be a real marketing success. The idea was to showcase the influencer performing a dance and inviting her community to replicate the choreography. The distance dance challenge was launched, but in…

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