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Moderation under Pressure

5 August 2025

The rules are tightening for social media giants. Meta, Snapchat, TikTok, Twitch, YouTube, and X have been summoned by the French government at the beginning of June for a strategic meeting. Led by Aurore Bergé – Minister Delegate for Gender Equality and the Fight against Discrimination – and in the presence of ARCOM, the DGPN (General Directorate of the National Police), and Clara Chappaz, Minister Delegate for Artificial Intelligence and Digital Affairs, the platforms are expected to explain the rise of hateful content online and account for their moderation efforts. In 2024, online hate surged by 16%, prompting the government…

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The keys to a calm moderation for your brand image

Sep 16, 2020
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Content moderation is often an essential step in managing a brand’s social media presence, especially in terms of its e-reputation. In fact, there is an increasing amount of hateful comments being posted on social media. It is therefore essential to establish rules that allow for consistent and coherent moderation. But…

TikTok Business: Unmoderated Content

Jul 15, 2020
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TikTok has become a giant among trendy digital platforms, making it the most popular social network today! In 2020, the app has no less than 14.9 million active monthly users in France, and 1 billion worldwide. Available in 155 countries, TikTok has become the most downloaded app in the world.…

4 Tools for managing your customer reviews

May 31, 2020
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As you know, but perhaps not enough: your customer reviews are particularly important for your brand image. According to Nielsen surveys, 68% of people rely on online reviews before making a purchase decision. Even though the food and hospitality industries are the main sectors concerned with managing customer reviews, other…