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Latest trends, best practices, and innovations in digital customer experience.
Community Manager, the friend who cherishes your social media community
In the era of “all-digital” where companies are forced to digitize by competition and more recently by the pandemic, the role of the Community Manager is heightened. To stand out as a brand on social networks where the offer is increasing, many factors need to be taken into account. One…
Content Marketing: adopt the “less is more” approach
Your company is present on social media, you have something to say, a product to sell, and you want the whole world to know about it. An abundance of posts, a race for likes, excessive sponsorships, and chasing after subscribers are all traps that you are likely to fall into…
How to choose the right social listening tool?
Companies and brands have understood the need to implement a social media listening strategy in order to apply the corresponding actions and levers to meet the expectations of their customers. This need is now more important than ever. Indeed, in reaction to the repeated lockdowns related to the COVID-19 pandemic,…
Social Listening: Pitfalls to Avoid
The implementation of an effective social listening strategy does not rely solely on the selection of the tool that will accompany you. Indeed, it is important to have a well-thought-out action plan beforehand to avoid getting lost in the mountain of data that your social listening tool will provide. In…
Social Listening, listening to better engage
Social listening is generally defined as a listening activity. Too often, it is summed up in the following sentence: knowing what is said about you on the internet. In reality, this field is much broader. Social listening is listening, but it is also analyzing, understanding, and interacting. It allows us…
Our tips and tricks for launching a social listening project
Social listening is often defined as an activity of listening. The idea is to monitor all social media platforms to identify publications mentioning your brand, your products, your company’s keywords, but also those related to your competitors. Unlike social media monitoring, where quantitative data is important to measure engagement rate…
Fake News: Information and Disinformation
At Netino, we are well aware of fake news and whether they are published in the comments of a video or are the subject of an article, they are plentiful online. With the pandemic, we clearly see them multiply. We are all familiar with the results of MIT’s research: on…
The Role of Social Media in the Fight Against Misinformation
Facebook’s oversight board has made a definitive decision: the social media account of former US President Donald Trump will remain suspended for two years! As a reminder, the former president had incited his supporters to invade the Capitol and also used his account to assert that the elections he had…
Fake News: What are the contexts that favor their spread?
Although the concept of fake news was popularized by the US campaign between Hillary Clinton and Donald Trump, the use of misinformation is actually much older. In “The Art of War,” General Sun Tzu in the 6th century already explained the importance of finding a compromise between truth and lies…