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Latest trends, best practices, and innovations in digital customer experience.
Metaverse and Discovery Commerce, a new form of engagement
Since the creation of e-commerce, which allows us to shop online, there has always been a gap with traditional brick-and-mortar stores. The Metaverse is precisely the point where these two solutions converge to create a new experience for consumers. One allows us to shop quickly, without queues and with access…
The benefits of Social Ads
Brands and businesses have understood the importance of investing in and asserting their presence on social media platforms for several years, and this trend has been reinforced by the global COVID-19 health crisis. Consumers spend an average of 2 hours and 25 minutes per day on social networks, and brands…
Social Listening, how to understand your customers?
Social listening is generally defined as a listening activity. Too often, it is summed up in the following sentence: knowing what is being said about you on the internet. In reality, this field is much broader. Social listening is about listening, analyzing, understanding, and interacting. Why is it necessary for…
Social Listening, the asset for your brand image
We have now moved from the era of communication to that of reputation. What matters on the web is no longer just what you say with your statements, but what is said about you. Social media is a crucial tool for managing and controlling the reputation of a brand or…
Automated online content moderation
Content moderation has become a mandatory step for all brands or companies that want to successfully carry out an effective communication strategy. In order to control their brand image on the web, brands and companies no longer have a choice today: they must secure their social spaces. As the number…
Moderation in the metaverse: what are the new challenges?
On October 28, at the Facebook Connect 2021 annual gathering around virtual reality, Mark Zuckerberg announced the name change of the “Facebook” group to “Meta”. This change in name is justified by the desire to give a strategic shift to the group, which is now turning towards the metaverse (a…
Associations: our advice for gaining visibility on Facebook
Facebook still dominates the world of social media with 2.85 billion monthly active users worldwide. While those under 24 are increasingly turning away from the social network, there are still 40 million users in France. Despite Facebook’s current reputation crisis following whistleblower Frances Haugen’s revelations, the social network remains an…
Esports, Community Management
Gathering more than 10 million euros in 3 days for a charity association? Nothing is impossible for our favorite streamers, as they accomplished this feat during the ZEvent for Action against Hunger last weekend (Congratulations to them!!). These streamers are real stars on the web, and they can once again…
Should we continue to invest in influencers?
Over the years, influencer marketing has become an increasingly important part of brand communication, to the point of becoming an essential lever on social networks. However, fraud, scams, scandals, and other mishaps have tarnished the image of influencers, from the most famous to ambitious dreamers. The trust of companies and…