News
Latest trends, best practices, and innovations in digital customer experience.
Influencers: the Impact of Every Word
Whether we like it or not, influencers are part of our daily lives. We find them on any social network: Instagram, Tiktok, Youtube, Twitch, etc. With such an online presence and engaged communities who hang on their every word, each of them is important. Influencers’ actions and words have a…
Influence Marketing: The Lever Not to Ignore
Undeniably, influence marketing has become a must-have when it comes to communication strategy. But beyond product placements, what do you know? | Why Invest in Influence Marketing? You have plenty of options to showcase your company/brand through “traditional” advertising, so why bother with a new lever? Simply because the more…
Hybrid moderation or 100% artificial intelligence?
If you are looking for a moderation solution to protect your communication and exchange spaces, you have probably come across proposals for 100% artificial intelligence moderation or hybrid moderation. Let’s quickly look at the advantages of each method! | Automatic moderation We are hearing more and more about artificial intelligence…
Moderation, a key factor for a good customer experience
Moderation, censorship or a necessity for the digital customer experience? In a world where the number of social conversations around brands is increasing, it is difficult to have an eye everywhere, all the time, and to be reactive when it comes to controlling hundreds or even thousands of content pieces.…
Moderators, also known as “web cleaners”
The development of the web and the increasing number of internet users has inevitably led to the publication of billions of contents such as reviews, comments, photos, and videos. Among them: fake news, trolls, sexual assaults, insults, threats, physical violence… So many contents that moderators analyze and remove every day,…
Tiktok for your business? Yes, please!
Yes, yet another article about Tiktok… But how can we not talk about it? Whether you want to ride the trends, adapt to a new audience, or refresh a brand image, it’s THE social network where everyone still has a chance. We all know that standing out on the internet…
Social Media Manager or Community Manager?
Among all the new professions that the web has helped create, I have chosen to talk to you about the difference between a Community Manager and a Social Media Manager. Why? Whether you are looking for the right person to manage your company’s image on the web or you are…
TikTok: An Eldorado for influencers but not only…
TikTok is a short-form music video-sharing app. Launched in September 2016 in China by ByteDance, the company acquired Musica.ly (a competing platform) for nearly a billion dollars in 2017 and thus gained all of its members. It is the social network that has seen the strongest growth, in all countries…
The guide to succeed in B2C on Twitter
If you have a B2C activity, you need to activate your network to make your service or product known and succeed in having the right person see your offer at the right place and time. Twitter, although less popular than Facebook and less trendy than Instagram, is a key social…