News
Latest trends, best practices, and innovations in digital customer experience.
Why does AI require human action to moderate?
Your brand’s pages require special attention. Security and respect in these areas of dialogue, exchange, and customer relations are, of course, a priority for your image. Part of this vast clean-up of inappropriate comments is in the hands of platforms and their AI, ensuring compliance with their charter. But these…
Twitch & Brands: Communication Best Practices
Twitch, the platform known for its video game streaming, is gradually establishing itself in the marketing strategy of all kinds of companies. EDF, Samsung, Burberry, but also PSG and France Télévisions are among the pioneers of a new type of communication. And for good reason, Twitch allows access to the…
Influence marketing: Another way to communicate on social media
At the end of 2020, the partnership between TikTok star Charli D’Amelio and multinational cosmetic and hygiene company Procter & Gamble turned out to be a real marketing success. The idea was to showcase the influencer performing a dance and inviting her community to replicate the choreography. The distance dance…
Social Media Trends 2021
Between lockdown and curfew, the pandemic has disrupted our daily lives. In France, the government prioritizes teleworking and the closure of companies whose activity is considered non-essential to limit the spread of the virus. With limited social interactions, the need for contact between humans and the measures taken accentuate the…
Twitch, a new space for dialogue
Twitch, the world’s number one live content platform, is unknown to advertisers. They are hesitant to invest in it despite it being a great promotional tool! Let’s take a closer look at this social network that has reached the pinnacle of online human interaction. | Live-streaming as a new mode…
Critiquing on social media? Yes, but with moderation
Behind every Facebook page, website, or comment section is a moderation service. Many are unaware of this and have never had the opportunity to realize it, but these moderators, both human and algorithmic, are essential to any online exchange. Some may see it as a form of censorship carried out…
Content Management, the Art of Form!
Content management is a service that is unknown to the general public and businesses, but that concerns us all on a daily basis! It is defined as the process of collecting and transcribing information in all formats, audio, video, or written. This involves both the inspiring writing of product presentations,…
4 Tips to create memorable product sheets
To illustrate your product sheets, is it enough to take beautiful photos? Not so sure! In order to stand out from the competition and make an impression on your visitors, new means of illustration must now be used. We will see through concrete examples how e-retailers combine creativity and new…