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Latest trends, best practices, and innovations in digital customer experience.
REDDIT, the network of engagement!
It is quite difficult to introduce Reddit to those who are still unfamiliar with it because before being a social network where entertainment, debate, mutual aid, and news coexist, it is a community! The 16th most visited site in the world with one and a half billion monthly visitors has…
Weibo, the game changer of influence
In 2020, the Chinese social network Weibo surpassed Twitter, reaching 516 million users. Today with 550 million users, which is 230 million more than its American equivalent, the network ranks 12th in the world’s most used social networks. At its launch in 2009, posts were limited to 140 characters and…
Influence Marketing for B2B or B2C?
With the development of social networks, the growth of influencers has given rise to influence marketing. In this article, we will discuss this strategy from the perspective of B2B (business-to-business) and B2C (business-to-consumer) activities. • Influence marketing, is it “stonks”? First of all, it should be known that influence marketing…
They are anonymous and influencers: who are Vtubers?
The world of influence on the Internet is a constantly evolving field that continues to innovate. For several years now, a phenomenon has emerged and is gaining more and more space on YouTube and Twitch, among others: Vtubers. • What are Vtubers? First, it is important to know that AI…
Back to the Future for Twitch
👉 The future of Twitch is uncertain. However, it is possible to make assumptions about its future by observing trends and following the latest advances that have been implemented on the site in recent years. • An increasingly diverse audience and content creators “This is not a niche for video…
Twitch and its evolution in 8 key figures
Twitch is a platform that has evolved and undergone considerable transformation since its creation in 2011, while still retaining its primary identity. In this series of 3 articles, we will discuss how a platform dedicated to pure gaming has become a major communication channel on the internet. In this first…
5 essential tools for your content creation
Are you constantly looking for (free) tools for your content creation? Don’t worry, so are we! Today we are sharing 5 tools that are essential to us for creating content to share on our social networks. • Canva A well-known and recognized tool, Canva is undoubtedly one of the best…
Graphic Charter: Step by Step
A graphic charter is a document that compiles the rules and codes applicable to all communication media of a company. It includes all the essential components for graphic creations, such as the logo, fonts, colors, among others. The graphic charter serves as a guideline for a company’s brand image and…
Increasing your visibility on social media
| How do brands use social media to increase their visibility? The concept of social media, which was still unknown a few years ago, has undergone significant evolution and is now considered an essential communication tool. They now allow brands to supplement their marketing strategies. Businesses can therefore take advantage…