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Hybrid moderation or 100% artificial intelligence?
If you are looking for a moderation solution to protect your communication and exchange spaces, you have probably come across proposals for 100% artificial intelligence moderation or hybrid moderation. Let’s quickly look at the advantages of each method! | Automatic moderation We are hearing more and more about artificial intelligence and its usefulness in many…
Read MoreModeration, a key factor for a good customer experience
Moderation, censorship or a necessity for the digital customer experience? In a world where the number of social conversations around brands is increasing, it is difficult to have an eye everywhere, all the time, and to be reactive when it comes to controlling hundreds or even thousands of content pieces. Facing fake news, false reviews,…
Read MoreModerators, also known as “web cleaners”
The development of the web and the increasing number of internet users has inevitably led to the publication of billions of contents such as reviews, comments, photos, and videos. Among them: fake news, trolls, sexual assaults, insults, threats, physical violence… So many contents that moderators analyze and remove every day, for our own good. But…
Read MoreTiktok for your business? Yes, please!
Yes, yet another article about Tiktok… But how can we not talk about it? Whether you want to ride the trends, adapt to a new audience, or refresh a brand image, it’s THE social network where everyone still has a chance. We all know that standing out on the internet is becoming increasingly difficult: thank…
Read MoreSocial Media Manager or Community Manager?
Among all the new professions that the web has helped create, I have chosen to talk to you about the difference between a Community Manager and a Social Media Manager. Why? Whether you are looking for the right person to manage your company’s image on the web or you are a marketing enthusiast looking for…
Read MoreTikTok: An Eldorado for influencers but not only…
TikTok is a short-form music video-sharing app. Launched in September 2016 in China by ByteDance, the company acquired Musica.ly (a competing platform) for nearly a billion dollars in 2017 and thus gained all of its members. It is the social network that has seen the strongest growth, in all countries combined. At the beginning of…
Read MoreThe guide to succeed in B2C on Twitter
If you have a B2C activity, you need to activate your network to make your service or product known and succeed in having the right person see your offer at the right place and time. Twitter, although less popular than Facebook and less trendy than Instagram, is a key social platform for brands looking to…
Read MoreREDDIT, the network of engagement!
It is quite difficult to introduce Reddit to those who are still unfamiliar with it because before being a social network where entertainment, debate, mutual aid, and news coexist, it is a community! The 16th most visited site in the world with one and a half billion monthly visitors has developed some codes that are…
Read MoreWeibo, the game changer of influence
In 2020, the Chinese social network Weibo surpassed Twitter, reaching 516 million users. Today with 550 million users, which is 230 million more than its American equivalent, the network ranks 12th in the world’s most used social networks. At its launch in 2009, posts were limited to 140 characters and did not include any images…
Read MoreInfluence Marketing for B2B or B2C?
With the development of social networks, the growth of influencers has given rise to influence marketing. In this article, we will discuss this strategy from the perspective of B2B (business-to-business) and B2C (business-to-consumer) activities. • Influence marketing, is it “stonks”? First of all, it should be known that influence marketing is now used by 93%…
Read MoreThey are anonymous and influencers: who are Vtubers?
The world of influence on the Internet is a constantly evolving field that continues to innovate. For several years now, a phenomenon has emerged and is gaining more and more space on YouTube and Twitch, among others: Vtubers. • What are Vtubers? First, it is important to know that AI fans are not a new…
Read MoreBack to the Future for Twitch
👉 The future of Twitch is uncertain. However, it is possible to make assumptions about its future by observing trends and following the latest advances that have been implemented on the site in recent years. • An increasingly diverse audience and content creators “This is not a niche for video game players, but several uses…
Read MoreTwitch and its evolution in 8 key figures
Twitch is a platform that has evolved and undergone considerable transformation since its creation in 2011, while still retaining its primary identity. In this series of 3 articles, we will discuss how a platform dedicated to pure gaming has become a major communication channel on the internet. In this first article, we will present 8…
Read More5 essential tools for your content creation
Are you constantly looking for (free) tools for your content creation? Don’t worry, so are we! Today we are sharing 5 tools that are essential to us for creating content to share on our social networks. • Canva A well-known and recognized tool, Canva is undoubtedly one of the best online tools for creating content…
Read MoreGraphic Charter: Step by Step
A graphic charter is a document that compiles the rules and codes applicable to all communication media of a company. It includes all the essential components for graphic creations, such as the logo, fonts, colors, among others. The graphic charter serves as a guideline for a company’s brand image and any type of communication, regardless…
Read MoreIncreasing your visibility on social media
| How do brands use social media to increase their visibility? The concept of social media, which was still unknown a few years ago, has undergone significant evolution and is now considered an essential communication tool. They now allow brands to supplement their marketing strategies. Businesses can therefore take advantage of social media to develop…
Read MoreMetaverse and Discovery Commerce, a new form of engagement
Since the creation of e-commerce, which allows us to shop online, there has always been a gap with traditional brick-and-mortar stores. The Metaverse is precisely the point where these two solutions converge to create a new experience for consumers. One allows us to shop quickly, without queues and with access to huge shopping catalogs. But…
Read MoreThe benefits of Social Ads
Brands and businesses have understood the importance of investing in and asserting their presence on social media platforms for several years, and this trend has been reinforced by the global COVID-19 health crisis. Consumers spend an average of 2 hours and 25 minutes per day on social networks, and brands and businesses are redoubling their…
Read MoreSocial Listening, how to understand your customers?
Social listening is generally defined as a listening activity. Too often, it is summed up in the following sentence: knowing what is being said about you on the internet. In reality, this field is much broader. Social listening is about listening, analyzing, understanding, and interacting. Why is it necessary for a brand to implement a…
Read MoreSocial Listening, the asset for your brand image
We have now moved from the era of communication to that of reputation. What matters on the web is no longer just what you say with your statements, but what is said about you. Social media is a crucial tool for managing and controlling the reputation of a brand or company because it allows brands…
Read MoreAutomated online content moderation
Content moderation has become a mandatory step for all brands or companies that want to successfully carry out an effective communication strategy. In order to control their brand image on the web, brands and companies no longer have a choice today: they must secure their social spaces. As the number of interactions on the web…
Read MoreModeration in the metaverse: what are the new challenges?
On October 28, at the Facebook Connect 2021 annual gathering around virtual reality, Mark Zuckerberg announced the name change of the “Facebook” group to “Meta”. This change in name is justified by the desire to give a strategic shift to the group, which is now turning towards the metaverse (a contraction of “meta”, which refers…
Read MoreAssociations: our advice for gaining visibility on Facebook
Facebook still dominates the world of social media with 2.85 billion monthly active users worldwide. While those under 24 are increasingly turning away from the social network, there are still 40 million users in France. Despite Facebook’s current reputation crisis following whistleblower Frances Haugen’s revelations, the social network remains an essential element for visibility on…
Read MoreEsports, Community Management
Gathering more than 10 million euros in 3 days for a charity association? Nothing is impossible for our favorite streamers, as they accomplished this feat during the ZEvent for Action against Hunger last weekend (Congratulations to them!!). These streamers are real stars on the web, and they can once again count on their highly engaged…
Read MoreShould we continue to invest in influencers?
Over the years, influencer marketing has become an increasingly important part of brand communication, to the point of becoming an essential lever on social networks. However, fraud, scams, scandals, and other mishaps have tarnished the image of influencers, from the most famous to ambitious dreamers. The trust of companies and the general public in this…
Read MoreCommunity Manager, the friend who cherishes your social media community
In the era of “all-digital” where companies are forced to digitize by competition and more recently by the pandemic, the role of the Community Manager is heightened. To stand out as a brand on social networks where the offer is increasing, many factors need to be taken into account. One of the most important is…
Read MoreContent Marketing: adopt the “less is more” approach
Your company is present on social media, you have something to say, a product to sell, and you want the whole world to know about it. An abundance of posts, a race for likes, excessive sponsorships, and chasing after subscribers are all traps that you are likely to fall into in the hope of growing…
Read MoreHow to choose the right social listening tool?
Companies and brands have understood the need to implement a social media listening strategy in order to apply the corresponding actions and levers to meet the expectations of their customers. This need is now more important than ever. Indeed, in reaction to the repeated lockdowns related to the COVID-19 pandemic, 40% of French Internet users…
Read MoreSocial Listening: Pitfalls to Avoid
The implementation of an effective social listening strategy does not rely solely on the selection of the tool that will accompany you. Indeed, it is important to have a well-thought-out action plan beforehand to avoid getting lost in the mountain of data that your social listening tool will provide. In 2020, the number of messages…
Read MoreSocial Listening, listening to better engage
Social listening is generally defined as a listening activity. Too often, it is summed up in the following sentence: knowing what is said about you on the internet. In reality, this field is much broader. Social listening is listening, but it is also analyzing, understanding, and interacting. It allows us to learn from the past…
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