News

Social listening is generally defined as a listening activity. Too often, it is summed up in the following sentence: knowing what is being said about you on the internet. In reality, this field is much broader. Social listening is about listening, analyzing, understanding, and interacting. Why is it necessary for a brand to implement a…

We have now moved from the era of communication to that of reputation. What matters on the web is no longer just what you say with your statements, but what is said about you. Social media is a crucial tool for managing and controlling the reputation of a brand or company because it allows brands…

Content moderation has become a mandatory step for all brands or companies that want to successfully carry out an effective communication strategy. In order to control their brand image on the web, brands and companies no longer have a choice today: they must secure their social spaces. As the number of interactions on the web…

Companies and brands have understood the need to implement a social media listening strategy in order to apply the corresponding actions and levers to meet the expectations of their customers. This need is now more important than ever. Indeed, in reaction to the repeated lockdowns related to the COVID-19 pandemic, 40% of French Internet users…

The implementation of an effective social listening strategy does not rely solely on the selection of the tool that will accompany you. Indeed, it is important to have a well-thought-out action plan beforehand to avoid getting lost in the mountain of data that your social listening tool will provide. In 2020, the number of messages…

Social listening is generally defined as a listening activity. Too often, it is summed up in the following sentence: knowing what is said about you on the internet. In reality, this field is much broader. Social listening is listening, but it is also analyzing, understanding, and interacting.  It allows us to learn from the past…

Social listening is often defined as an activity of listening. The idea is to monitor all social media platforms to identify publications mentioning your brand, your products, your company’s keywords, but also those related to your competitors. Unlike social media monitoring, where quantitative data is important to measure engagement rate and number of mentions, social…

At Netino, we are well aware of fake news and whether they are published in the comments of a video or are the subject of an article, they are plentiful online. With the pandemic, we clearly see them multiply. We are all familiar with the results of MIT’s research: on social networks, a fake news…

Facebook’s oversight board has made a definitive decision: the social media account of former US President Donald Trump will remain suspended for two years! As a reminder, the former president had incited his supporters to invade the Capitol and also used his account to assert that the elections he had just lost were rigged. Netino…

Although the concept of fake news was popularized by the US campaign between Hillary Clinton and Donald Trump, the use of misinformation is actually much older. In “The Art of War,” General Sun Tzu in the 6th century already explained the importance of finding a compromise between truth and lies to transform fake news into…

Your brand’s pages require special attention. Security and respect in these areas of dialogue, exchange, and customer relations are, of course, a priority for your image. Part of this vast clean-up of inappropriate comments is in the hands of platforms and their AI, ensuring compliance with their charter. But these algorithms are far from infallible,…