Posts by Netino

Companies and brands have understood the need to implement a social media listening strategy in order to apply the corresponding actions and levers to meet the expectations of their customers. This need is now more important than ever. Indeed, in reaction to the repeated lockdowns related to the COVID-19 pandemic, 40% of French Internet users…

The implementation of an effective social listening strategy does not rely solely on the selection of the tool that will accompany you. Indeed, it is important to have a well-thought-out action plan beforehand to avoid getting lost in the mountain of data that your social listening tool will provide. In 2020, the number of messages…

Social listening is generally defined as a listening activity. Too often, it is summed up in the following sentence: knowing what is said about you on the internet. In reality, this field is much broader. Social listening is listening, but it is also analyzing, understanding, and interacting.  It allows us to learn from the past…

Social listening is often defined as an activity of listening. The idea is to monitor all social media platforms to identify publications mentioning your brand, your products, your company’s keywords, but also those related to your competitors. Unlike social media monitoring, where quantitative data is important to measure engagement rate and number of mentions, social…

At Netino, we are well aware of fake news and whether they are published in the comments of a video or are the subject of an article, they are plentiful online. With the pandemic, we clearly see them multiply. We are all familiar with the results of MIT’s research: on social networks, a fake news…

Facebook’s oversight board has made a definitive decision: the social media account of former US President Donald Trump will remain suspended for two years! As a reminder, the former president had incited his supporters to invade the Capitol and also used his account to assert that the elections he had just lost were rigged. Netino…

Although the concept of fake news was popularized by the US campaign between Hillary Clinton and Donald Trump, the use of misinformation is actually much older. In “The Art of War,” General Sun Tzu in the 6th century already explained the importance of finding a compromise between truth and lies to transform fake news into…

Your brand’s pages require special attention. Security and respect in these areas of dialogue, exchange, and customer relations are, of course, a priority for your image. Part of this vast clean-up of inappropriate comments is in the hands of platforms and their AI, ensuring compliance with their charter. But these algorithms are far from infallible,…

Behind every Facebook page, website, or comment section is a moderation service. Many are unaware of this and have never had the opportunity to realize it, but these moderators, both human and algorithmic, are essential to any online exchange. Some may see it as a form of censorship carried out by platforms. This is probably…

TikTok has become a giant among trendy digital platforms, making it the most popular social network today! In 2020, the app has no less than 14.9 million active monthly users in France, and 1 billion worldwide. Available in 155 countries, TikTok has become the most downloaded app in the world. With such a large and…